Go Behind the Scenes at Loran

Have you ever wondered how a Loran environment goes from an idea to a reality? For years our clients have enjoyed witnessing the evolution of their projects from conceptual design to dimensional More »

Making Your Trade Show Exhibit Program Eco-Friendly

In order to make an impression on the show floor, you want your trade show display to be eye-catching and memorable but increasing concerns about the impact on the environment should not More »

Eleven Questions for a Trade Show Exhibit Construction Manager

PAUL CASTNER: NEW CONSTRUCTION MANAGER 1. How did you get involved in the trade show industry? I originally worked in retail interior construction, and I was offered a job at an exhibit More »

trade show design

Ten Questions for Exhibit Designer Nicole Lahr

What does it take to become a trade show booth designer?  We posed ten questions to designer Nicole Lahr to find out that it takes undeniable talent, unparalleled ambition and a little More »

trade show exhibit

Make The Most Of Your Trade Show Exhibit

Let’s face it, tradeshows are expensive.  There are big costs like space rental and little ones like freebies, but they all add up.  You want to make sure that your trade show More »

Interior Impact: Creating the Right First Impression

A corporate interior is a reflection of a company’s vision, experience, stability and knowledge. A potential client can gauge interest in mere moments while simply waiting in the reception area. With so much looming on an office’s interior aesthetic, how do you know if you’ve got it right? While there are many facets to creating...

Eleven Questions for a Trade Show Exhibit Construction Manager

PAUL CASTNER: NEW CONSTRUCTION MANAGER 1. How did you get involved in the trade show industry? I originally worked in retail interior construction, and I was offered a job at an exhibit house in the 80s. I have been in this industry ever since. 2. How have the techniques and equipment changed over the years?...

Top 5 Factors to Consider For Your Trade Show Exhibit Purchase

trade show display, custom trade show rental

Purchasing a trade show exhibit for your company is an important decision. A trade show booth is a representation of your company, product and brand. While there are many factors to consider, I’ve compiled a list of the top factors to help narrow the process. QUALITY The workmanship and quality of a display cannot be...

If If You Build it Right, They Will Come Top 5 Tips for Retail Interior Design

The interior of a retail space does more than house product. It conveys the brand and reinforces the image the company wants to project. The interior design can also have an impact on whether or not they stay and if the buy. Paco Underhill investigated this in his book Why We Buy: The Science of...

The Portable Position

Trade show exhibits can seem overwhelming, often leaving new exhibit managers frenzied over where to begin.  Many times, budgets are lacking, but trade shows displays are an ideal way to network and gain prospective leads.  So what’s the answer?   First, review these statements below.  If any of these sound familiar, then I have the...

Why the Internet Can’t Kill the Trade Show

trade show exhibit

There’s no denying that we live in a digital world.   Without e-mail and the internet, it would be impossible to do as much as we all do in a typical workday.    In a world that is increasingly virtual, is there a future for face to face meetings and trade show exhibits? As dependent as we...

Ten Questions for Exhibit Designer Nicole Lahr

trade show design

What does it take to become a trade show booth designer?  We posed ten questions to designer Nicole Lahr to find out that it takes undeniable talent, unparalleled ambition and a little bit of luck.    1.  How did you get involved in the trade show industry? I studied computer animation & graphics at Savannah...

Loran Designed Casio Store Opens in SoHo

retail interiors

Just in time for the holiday season, Casio has launched its flagship store in New York’s SoHo district for its popular G-Shock watch. Living up to its brand, the interior is a large scale evolution of the tough, durable and functional characteristics which make G-Shock one of the most sought after watches of our time. ...

Which Association is Right for You?

custom trade show exhibits

Industry associations are a vital outlet for both newcomers and career veterans for gaining knowledge, experience, and networking opportunities.  Every industry has dozens of associations claiming to be the best, and the trade show exhibit industry is no different.  So which one is right for you? I have broken down a few of the key...

Make The Most Of Your Trade Show Exhibit

trade show exhibit

Let’s face it, tradeshows are expensive.  There are big costs like space rental and little ones like freebies, but they all add up.  You want to make sure that your trade show exhibit returns the investment Inc. Magazine offers these tips for making the most of your trade show: BE PREPARED Manning the exhibit at...