Monthly Archives: March 2013
The interior of a retail space does more than house product. It conveys the brand and reinforces the image the company wants to project. The interior design can also have an impact on whether or not they stay and if the buy. Paco Underhill investigated this in his book Why We Buy: The Science of Shopping. Below are the five principles to consider when planning retail interiors.
The design of your retail interiors not only draws customers in, it also determines how they shop.
- Convey the Brand – The personality of the brand should be evident throughout the space. If a customer is familiar with your brand, he expects the store to have a certain feel and finding it will make him comfortable. If a customer isn’t familiar, the atmosphere of the store will convey what you are about and indicate what style she will find. A brand known as being creative should have an interesting and intriguing space while a traditional brand would want a relaxing and familiar feeling store.
- Create a Transition Area – Every store has a spot where customers who hurry in slow down and begin to take notice. Anything that is in this “transition zone” generally goes unnoticed by shoppers. A large store can avoid putting anything important there. A small store doesn’t have that luxury and instead needs to create a barrier which slows the shopper shortly after they enter the store so they can take in the store and decide where to being shopping. A large horizontal display near the front of the store will achieve this.
- Encourage Relaxation – Shopping is a lot of fun and even more so when with others. It can be exhausting, too. Providing an area for shoppers or their companions to relax and recharge extends the amount of time they will spend in your store. A seating area close to the dressing rooms will encourage more try-ons. Seating should not be too close to or in the dressing room as both men and women need to be comfortable sitting there.
- Pay Attention to the Dressing Area – Even though the dressing rooms are not part of the sales floor, they are a vital part of the sale. It’s hard to look good in a small, dingy and poorly lit space. Good lighting, hooks or shelves for the customers’ possessions, and seating are all important elements in a dressing room. Even more important is that they are easy to find. A customer is more likely to leave without buying if they can’t find the dressing room.
- Create Room to Move – In an effort to get as much merchandise on the floor as possible to encourage sales, retailers often place racks or shelves closer together. But it may have the opposite effect. Shoppers who have to maneuver around displays and brush up against racks will feel as if their personal space is being invaded, become irritated and leave. By having more space to move, shoppers will stay longer and selling opportunities are increased.
There is a lot to consider when designing retail interiors. Loran Associates’ knowledge and experience with good design and quality fabrication will create a space that celebrates your brand, enticesshoppers and encourages sales.
Trade show exhibits can seem overwhelming, often leaving new exhibit managers frenzied over where to begin. Many times, budgets are lacking, but trade shows displays are an ideal way to network and gain prospective leads. So what’s the answer?
First, review these statements below. If any of these sound familiar, then I have the perfect answer for you.
- I’m new to tradeshow exhibits, and I’m not sure if it’s the right step for my company
- I only attend one or two shows a year, and have small booth spaces.
- I need something simple that my sales people can just come in and set up quickly.
- I don’t have a large budget, but want to get the word out about my company and meet prospective buyers.
- I often have over-lapping shows, and cannot afford two custom trade show exhibits.
Sounds like you? If so, a portable exhibit is perfect for you. Here’s why:
They’re Cost-Effective: Portables are a simple, hassle-free option for new or in-frequent exhibitors. Portables can range in size, but are ideal for anyone with either a 10’ x 10’ or a 10’ x 20’ booth configuration. You can find a quality, durable portable for under $2,000. Plus, there is no need to hire show labor to set up. Portables take approximately 10-15 minutes to set up. Hey, if I can do it, anyone can do it!
They Look Good: Portables have come a long way in terms of customization. Way back when, a portable was a felt backwall and a header. Now you can customize your portable with full graphic panels, shelving, and lighting. The opportunities are endless! What better way to get your message seen than with a full graphic panel in your booth space?
They’re Easy to Use: Take a look at some of the backdrops that are used for TV shows. In previous seasons of American Idol, audition backgrounds were comprised solely of customized graphic portables. Why? They are easy to install, and easily ship from city to city. All portables are self-contained, lightweight and ship in containers shippable through UPS.
They’re Flexible: Need to change your message, or have re-branded your product? No problem. You can change the graphic background as many times as you want without needing to buy a new portable. The portable framing system remains the same.
Not sure? No problem! Many portable suppliers have in-house showrooms, or can come to your location for a free demonstration. You can search the web for your local supplier, or contact us at Loran Associates to find the perfect trade show booth for you.